>
> I'm looking at an ad banner right now - for Propecia, mind, which isn't exactly something made by two kids in their garage - that contains the line "order your's today." Pursuing this matter further, I find a web site with the same kind of attention to detail - commas inserted where no comma should be, hyphens not inserted where hyphens should be, misspellings ("manufactures rebates"), use of pidgin English ("at top of head") where the brevity is not really needed and seems strikingly out of place. Now, I'm not a rabid pedant - I don't jump on people for spelling things wrong or whatnot. But I *do* find it rather an abomination when a corporate web site - and even its ad banners - displays such sloppiness with the English language. I wonder what the actual cost of such sloppiness is; how many customers does that lack of attention to detail turn away? I know I'm less inclined to buy things from companies who show so little care for their publications. Anyone else the same way?

Adam Bomb's Top Five Typographical Pet Peeves

1. "you" in place of "your"
2. "it's" in place of "its"
3. "to" in place of "too"
4. possessives in place of plurals
5. noticing a typographical error on a document after I just printed it

Adam "my first post here was ONE YEAR AGO today" Bomb