> >Now, I'm not a rabid pedant - I don't jump on people for spelling things wrong or whatnot. But I *do* find it rather an abomination when a corporate web site - and even its ad banners - displays such sloppiness with the English language. I wonder what the actual cost of such sloppiness is; how many customers does that lack of attention to detail turn away? I know I'm less inclined to buy things from companies who show so little care for their publications. Anyone else the same way?
>
> Absolutely. But I'm guessing the RinkWorks demographic is a little skewed in favor of respect for the language.
>
> Lire"rabid pedant"lyn

I am the same way, but it isn't because I'm pedantic. It is because the company obviously employs people who are incompetent, stupid, don't care about their work, or all three at once, which leads me to fear the quality of their actual product/service.